Privacy & Cookies Policy – Fire Services Central Ltd
Effective date: September 2026
1. Introduction
Fire Services Central Ltd (“Fire Services Central”, “we”, “us” or “our”) is committed to protecting your privacy and personal information.
This Privacy & Cookies Policy explains how we collect, use, store and protect personal information when you:
- visit our website;
- request a quotation;
- contact us by telephone, email or through our website;
- become or are an existing customer;
- use our fire safety services; or
- otherwise communicate with us.
For the purposes of UK data protection law, Fire Services Central Ltd is the data controller of the personal information described in this policy.
Our website is fire.uk.net.
2. Personal Information We Collect
The information we collect depends on how you interact with us.
Website enquiries and quotation requests
When you use our Contact Us or Quick Quote forms, we may collect:
- your name;
- company or organisation name, where provided;
- email address;
- telephone number;
- site address or postcode;
- the fire safety service you require;
- information about your premises;
- details of equipment, systems or quantities relevant to your enquiry; and
- any other information you choose to include in your message.
We use this information to respond to your enquiry, prepare quotations and take steps requested by you before providing our services.
Lawful basis: Taking steps at your request before entering into a contract and, where appropriate, our legitimate interests in responding to business enquiries and operating our business.
Customer and service information
If you become a customer, we may collect and retain information including:
- customer and business contact details;
- site and premises information;
- quotations and orders;
- contracts;
- service records;
- fire safety equipment and asset information;
- inspection and maintenance records;
- invoices and payment records; and
- correspondence relating to the services we provide.
We use this information to deliver and manage our services, maintain appropriate service records, administer customer accounts and meet our legal and regulatory obligations.
Lawful basis: Performance of a contract, compliance with legal obligations and our legitimate interests in administering and protecting our business.
Communications
If you contact us by email, telephone, website form or other means, we may retain details of that communication.
We may use this information to respond to your enquiry, maintain appropriate business records and manage our relationship with you.
Lawful basis: Contract, steps taken before entering into a contract and/or legitimate interests, depending on the nature of the communication.
Website and technical information
When you visit our website, certain technical information may be collected automatically, including:
- IP address;
- browser and device type;
- operating system;
- pages visited;
- date and time of visits;
- referring website or page; and
- technical information required for security and operation of the website.
Some of this information may be collected through cookies or similar technologies.
Where non-essential cookies are used, they will be controlled through our cookie-consent system as described below.
3. How We Use Personal Information
We may use personal information to:
- respond to enquiries and requests;
- prepare and provide quotations;
- arrange appointments and engineer visits;
- provide fire safety services;
- manage customer accounts;
- maintain fire safety equipment and service records;
- maintain asset and service information;
- provide service reminders where appropriate;
- issue invoices and administer payments;
- communicate with customers about existing services;
- manage complaints or queries;
- improve our website and services;
- maintain the security and integrity of our website, email and IT systems;
- prevent misuse, fraud or other unlawful activity;
- comply with legal, regulatory, insurance and accounting requirements;
- establish, exercise or defend legal claims; and
- send marketing communications where permitted by law.
We only process personal information where we have an appropriate lawful basis for doing so.
4. Our Lawful Bases for Processing
Depending upon the circumstances, we may rely upon one or more of the following lawful bases.
Contract
We may process personal information where this is necessary to enter into or perform a contract with you, including responding to requests for quotations and providing services.
Legal obligation
We may process information where this is necessary to comply with a legal or regulatory obligation.
Legitimate interests
We may process information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
Our legitimate interests may include:
- operating and administering our business;
- responding to business enquiries;
- maintaining customer relationships;
- maintaining appropriate business and service records;
- managing and improving our services;
- protecting our website, IT systems and business;
- preventing fraud or misuse; and
- establishing, exercising or defending legal rights.
Consent
Where consent is the appropriate lawful basis, we will ask for your consent.
This may apply, for example, to certain marketing communications and non-essential cookies or similar technologies.
Where processing is based on consent, you may withdraw your consent at any time.
5. Marketing Communications
We may contact existing or prospective business customers about relevant Fire Services Central services where permitted by applicable law.
Where consent is required, we will obtain it before sending the communication.
You can ask us to stop sending marketing communications at any time by contacting:
or by using any unsubscribe facility provided in the communication.
You have the right to object at any time to the use of your personal information for direct marketing.
Stopping marketing communications will not prevent us from contacting you about:
- quotations you have requested;
- existing contracts;
- appointments;
- engineer visits;
- servicing or maintenance;
- invoices;
- account matters; or
- other services you have requested or receive from us.
6. Sharing Personal Information
We do not sell your personal information.
Where necessary, we may share personal information with organisations that help us operate our business or provide our services, including:
- website hosting and IT providers;
- email and communications providers;
- website and software service providers;
- accounting and payment providers;
- subcontractors and service partners where required to fulfil a service;
- insurers;
- accountants, solicitors and other professional advisers;
- accreditation, certification or regulatory bodies where appropriate;
- debt recovery or legal service providers where necessary; and
- government agencies, courts, law-enforcement bodies or other authorities where required by law.
We only disclose information that is reasonably necessary for the relevant purpose.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the information is appropriately protected.
7. International Transfers
Some of the technology, hosting, email, software or other service providers used by Fire Services Central may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.
Depending on the circumstances, this may include:
- transferring information to a country covered by UK adequacy regulations;
- using approved contractual safeguards; or
- relying upon another lawful international transfer mechanism.
8. How Long We Keep Personal Information
We do not keep personal information for longer than reasonably necessary.
The appropriate retention period depends upon why the information was collected and any contractual, legal, regulatory, accounting, insurance or evidential requirements.
As a general guide:
Enquiries and unsuccessful quotations
Normally retained for up to 2 years after the last meaningful contact, unless there is a legitimate reason to retain the information for longer.
Customer, contractual and financial records
Normally retained for up to 6 years after the end of the relevant relationship or transaction, where appropriate for contractual, accounting, tax, insurance or legal purposes.
Fire safety and service records
Service, inspection, maintenance, asset and related fire safety records may be retained for an appropriate period according to:
- the nature of the service;
- our ongoing relationship with the customer;
- the equipment or system concerned;
- legal or regulatory requirements; and
- potential evidential requirements.
Marketing information
Marketing information may be retained until you unsubscribe, object to the processing or we determine that the information is no longer required.
We may retain sufficient information to record that you have opted out so that we can respect your preference in the future.
Website and security records
Website logs and security information are retained only for as long as reasonably necessary for website operation, security, troubleshooting and investigation purposes.
Information may be retained for longer where required by law or where reasonably necessary in connection with an actual or potential legal claim or dispute.
Cookies
9. What Are Cookies?
Cookies are small pieces of information stored on your computer, tablet, mobile phone or other device when you visit a website.
Cookies and similar technologies can be used to:
- enable websites to operate;
- maintain website security;
- remember visitor preferences;
- understand how visitors use a website; and
- provide certain website or third-party functionality.
10. Cookies Used on Our Website
Our website may use different categories of cookies and similar technologies.
Strictly Necessary Cookies
These are required for the website to operate correctly or to provide functionality requested by you.
They may include cookies used for:
- website security;
- cookie-consent preferences;
- forms;
- session management; and
- essential website functionality.
Where a cookie or similar technology is strictly necessary to provide the website or a service requested by the visitor, consent is not normally required.
Analytics Cookies
Where enabled, analytics technologies may help us understand how visitors use our website.
For example, they may provide information about:
- which pages are visited;
- how visitors navigate between pages;
- how visitors arrived at our website;
- general website performance; and
- technical problems affecting visitors.
Where consent is required for these technologies, they will not be activated until the appropriate consent has been provided.
Functional Cookies
Functional cookies may be used to remember choices or provide enhanced website functionality.
Where these cookies are not strictly necessary, they will be subject to the appropriate cookie-consent requirements.
Third-Party Cookies and Technologies
Some website functionality or content may be provided by third-party services.
Those services may use cookies or similar technologies.
Where these technologies are non-essential and require consent, they will be controlled through our cookie-consent system.
11. Cookie Consent and Managing Your Preferences
When you first visit our website, our cookie-consent system allows you to accept or reject categories of non-essential cookies where applicable.
Non-essential cookies requiring consent should not be activated until the appropriate consent has been provided.
You can change your cookie preferences using the cookie settings available on our website.
You can also control or delete cookies using your browser settings.
Blocking certain cookies may affect the operation or functionality of parts of the website.
Your cookie preferences do not affect our ability to process personal information that is necessary to:
- respond to an enquiry;
- prepare a quotation;
- communicate with you about a requested service; or
- provide services you have asked us to perform.
12. Third-Party Websites and Services
Our website may contain links to third-party websites or use functionality supplied by other organisations.
When you follow a link to an independently operated third-party website, that organisation will generally be responsible for its own collection and use of personal information.
Third-party websites and services have their own privacy and cookie policies, and we encourage you to review them.
Fire Services Central is not responsible for the privacy practices of independently operated third-party websites.
13. Security
We take appropriate technical and organisational measures designed to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- alteration;
- destruction; and
- unauthorised disclosure.
Our security measures may include appropriate:
- access controls;
- website and server security;
- system security;
- backups; and
- restrictions on access to customer and business information.
Access to personal information is limited to people who reasonably require it for their role or for the provision of our services.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
14. Your Data Protection Rights
Depending upon the circumstances and the lawful basis on which we process your information, UK data protection law may give you a number of rights.
These can include:
Right of Access
You may ask us for a copy of the personal information we hold about you.
Right to Rectification
You may ask us to correct personal information that is inaccurate or complete information that is incomplete.
Right to Erasure
You may ask us to delete personal information in certain circumstances.
This right does not necessarily apply where we need to retain information to comply with a legal obligation, fulfil a contract or establish, exercise or defend legal claims.
Right to Restriction
You may ask us to restrict how we use personal information in certain circumstances.
Right to Object
You may have the right to object to processing based on our legitimate interests.
You have the right to object to the use of your personal information for direct marketing at any time.
Right to Data Portability
In certain circumstances, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.
Right to Withdraw Consent
Where we rely upon consent to process your information, you can withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Not all rights apply in every situation.
We may need to verify your identity before responding to a request.
To exercise any of these rights, contact us using the details in Section 18.
15. Complaints
If you have concerns about how Fire Services Central uses your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.
You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Information Commissioner’s Office
You do not have to contact us before making a complaint to the ICO.
16. Children
Fire Services Central provides commercial fire safety services primarily to businesses, organisations and people responsible for premises.
Our website and services are not directed at children, and we do not intentionally use our website to collect personal information from children.
If we become aware that personal information relating to a child has been provided to us in circumstances where it is not appropriate for us to retain it, we will take appropriate steps in relation to that information.
17. Changes to This Policy
We may update this Privacy & Cookies Policy from time to time to reflect changes to:
- our website;
- our services;
- the technology we use;
- the way we process personal information; or
- applicable legal and regulatory requirements.
The latest version will be published on our website together with its effective date.
We recommend checking this page periodically for updates.
18. Contact Fire Services Central
If you have questions about this Privacy & Cookies Policy, how we use your personal information or wish to exercise your data protection rights, please contact:
Fire Services Central Ltd
Unit 12 Flexspace
Direct 2 Industrial Park
Roway Lane
Birmingham
B69 3ES
Email: info@fire.uk.net
Telephone: 0121 525 1976
Effective date: September 2026