Privacy & Cookies Policy – FIRE SERVICES CENTRAL LTD

Effective date: February 2026

1. Introduction

FIRE SERVICES CENTRAL LTD (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, store, and share your information when you visit our website or use our services.

By using our website, you agree to the terms of this policy. We also ask for your consent for non-essential cookies as described in Section 11.

2. Information We Collect

We may collect and process the following categories of personal data:

  1. Usage data: IP address, browser type, operating system, pages visited, and navigation patterns.
    Purpose: Analyse website performance and improve user experience.
    Legal basis: Consent and legitimate interests.

  2. Service data: Your name, company, email, phone number, and service details.
    Purpose: To provide services and communicate with you.
    Legal basis: Consent.
    Retention: Duration of our service relationship plus 6 years.

  3. Enquiry data: Details you submit via contact forms or emails.
    Purpose: Responding to enquiries, marketing related services if consented.
    Legal basis: Consent.
    Retention: 2 years from last contact.

  4. Notification data: Newsletter or email subscription information.
    Purpose: Sending newsletters or updates.
    Legal basis: Consent.
    Retention: Until you unsubscribe.

  5. Correspondence data: Communications with us, including contact form messages.
    Purpose: Responding to queries and record-keeping.
    Legal basis: Legitimate interests.
    Retention: 2 years.

  6. Other data: Any personal data necessary to comply with legal obligations, protect vital interests, or exercise legal rights.

Please do not provide personal information about others without their consent.

3. How We Use Your Personal Data

We use personal data to:

  • Provide and improve our services.

  • Respond to enquiries and requests.

  • Send newsletters and marketing communications (if consented).

  • Comply with legal obligations and protect our business.

  • Analyse website usage and performance.

4. Sharing Your Information

We may share your data with:

  • Our group companies for internal business purposes.

  • Service providers and suppliers to deliver our services.

  • Insurers and professional advisers for risk management or legal purposes.

  • Legal authorities where required by law or to protect vital interests.

We do not sell your personal data to third parties.

5. Cookies

What are cookies?

Cookies are small files stored on your device to improve website performance, personalise your experience, and provide analytics.

Types of cookies we use

  • Essential cookies: Required for website functionality.

  • Analytics cookies: To monitor website usage and performance.

  • Personalisation cookies: Remember your preferences.

  • Security cookies: Protect accounts and prevent fraud.

Consent & management

When you first visit our site, you will be asked to accept or reject non-essential cookies.
You can manage or delete cookies via your browser:

Blocking cookies may affect website functionality.

6. Your Rights

You have the right to:

  • Access personal data we hold about you.

  • Correct or update your information.

  • Withdraw consent to marketing communications at any time.

  • Request deletion or restriction of your data (subject to legal obligations).

To exercise these rights, contact us using the details in Section 9. Verification of identity may be required.

7. Third-Party Websites

Our website may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

8. Children

Our services are intended for people aged 18 and over. We do not knowingly collect data from anyone under 18. If we become aware of such data, it will be deleted.

9. Security

We use technical and organisational measures to protect your personal data. However, no method of online transmission is 100% secure, so we cannot guarantee absolute security.

10. Retention

We retain personal data only as long as necessary for the purposes listed above or as required by law. Approximate retention periods are provided in Section 2.

11. Changes to This Policy

We may update this policy occasionally. The latest version will always be available on our website. Significant changes may also be communicated by email if you have consented to receive communications.

12. Contact Us

If you have questions or wish to exercise your rights:

FIRE SERVICES CENTRAL LTD
Unit 25 Izons Industrial Estate, Oldbury Road, West Bromwich, West Midlands, B70 9BS
📧 Email: info@fire.uk.net
📞 Phone: 0121 525 1976